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Très Lumineux — branding and creative direction by Indigo Estudio, Mallorca

Très Lumineux
Client:
Jean-Pierre Jeunet
Date:
8.7.2024
Work:
Branding
Creative Direction
Project 22
Elegance takes shape

Located in the heart of Paris, Très Lumineux is an interior design studio that exudes elegance and sophistication in every project it undertakes. Its motto, «Embrancher où nous sommes» (Connecting where we are), encapsulates its philosophy of creating spaces that not only reflect our clients’ personalities and styles, but also blend harmoniously with their surroundings.

Très Lumineux visual identity — elegant graphic design by Indigo Estudio Mallorca

A logo that lights up

The aim behind Très Lumineux’s visual identity was to create a logo that embodies the brand’s delicacy and class. The
The logo features a stylised window with rays of sunlight filtering through it, symbolising the light and clarity we bring to
each space. The concept behind the logo is profound and meaningful. The window represents openness, transparency and connection
between the interior and the exterior. The sunbeams streaming through the window symbolise enlightenment and rebirth, ideas
key elements in the interior design they seek to promote. This emblem not only alludes to the name, which in French means
«very bright», but it also reflects our mission to illuminate and enhance every project.

Elegance in every letter
‍

We have carefully selected a combination of two typefaces that complement each other perfectly to represent our brand. The first typeface, with its clean and sophisticated lines, evokes a sense of modernity and class. The second, with a softer, more traditional feel, adds an element of warmth and approachability. This duality in the typefaces reflects our ability to blend the contemporary with the classic, creating a harmonious balance in all our designs.

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