Fira del Llibre de Palma 2025

Client:

Gremi de Llibreters de Mallorca

Date:

30.5.2025

Work:

Art Direction

Graphic Design

Layout

Project 09

Issue 43

This year we have had the pleasure of designing the visual identity for the Palma Book Fair – 43rd Edition, a much-loved event that transforms the Plaza de España into a meeting place for readers, authors, publishers and bookshops.

Fira del Llibre de Palma 2025 poster — graphic design by Indigo Estudio

The visual design draws inspiration from collage, colour and the vibrancy of a lively, open-air fair. The book, as the central symbol, is shown being held by a hand offering it out — a gesture that represents both shared reading and the role of bookshops as spaces for cultural transmission. Around it, buildings in Palma, flowers, figures and shapes play on the city’s imagery and on reading as a collective experience.

This brand identity has been developed across a range of media and formats:

– Street signage and outdoor signage (public information displays, stands, main stage, buses, etc.)

– Printed materials: bookmarks, leaflets and printed programmes

– Digital campaign: social media posts, Stories, Reels covers and elements for Instagram Highlights

– And one adaptable and flexible graphics, designed to ensure the message reaches all kinds of audiences, whilst maintaining a fresh, approachable and inclusive tone.

We would like to thank the Booksellers’ Guild and the Consell de Mallorca for their trust and for continuing to make culture a common and shared space.

Photograph by Steven Moreno.