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Comprehensive branding for MEGM — branding and graphic design by Indigo Estudio, Mallorca

Comprehensive branding for MEGM
Client:
Moviment Escolta i Guiatge de Mallorca
Date:
15.11.2020
Work:
Branding
Graphic Design
Project 28
Always on time

The branding process for the Moviment Escolta i Guiatge de Mallorca (MEGM) has been a comprehensive experience that has helped to define and strengthen our organisation’s visual and verbal identity. Below, we explain each step we have taken to create a brand that faithfully represents our values and mission.

MEGM visual identity, page 1 — branding for Scouting in Mallorca by Indigo Estudio

A visual redesign for the Moviment Escolta i Guiatge de Mallorca, focused on modernising its identity and conveying the values of Scouting: community, nature, commitment and personal development.

Printed materials, promotional material and digital adaptations were developed, featuring a clear, flexible aesthetic that is consistent with the organisation’s educational mission.

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MEGM Brand Book, page 10 — printed by Indigo Estudio Mallorca
MEGM Brand Book, page 4 — branding for Moviment Escolta Guiatge Mallorca by Indigo Estudio
MEGM Brand Book, page 5 — colour palette and typography by Indigo Estudio
MEGM Brand Book, page 11 — Mallorca Scouting graphic identity system by Indigo Estudio
MEGM Brand Book, page 18 — promotional material by Indigo Estudio Mallorca
MEGM Brand Book, page 13 — digital visual identity by Indigo Estudio Mallorca
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