Dad’s Journal

Client:

Nicholas Kittis

Date:

19.2.2025

Work:

Graphic Design

Visual Identity

Layout

Project 15

Coaching Journal for Fathers

Dad Journal was created as the world’s first coaching journal designed specifically for fathers. Its aim is to help men reconnect with themselves, with their children and with the idea of more mindful fatherhood. The design challenge was to create a robust, elegant and timeless product that would inspire confidence and support users through a profound personal journey.

Hardback cover of *Dad's Journal* — graphic design by Indigo Estudio

Aim of the project

Design a premium printed journal that would combine:

A minimalist, understated and masculine graphic style.
A clear structure that is easy for the user to follow.
High-quality materials that enhance the writing experience and the product’s durability.

Design process

Visual identity: a selection of typefaces and a graphic system that convey strength, calm and purpose.
Layout: a modular structure featuring prompts, reflections and free-writing pages, designed to provide step-by-step guidance without being overwhelming.
Selection of materials: heavyweight paper designed to accommodate different types of ink, a premium-feel cover and durable binding.
Graphical details: subtle symbols and illustrations (spirit animals) that reinforce the journal’s narrative.

Result

The end result is a a 272-page journal, with no set dates, so you can start at any time of the year.

Key features:

Hardback binding with premium finishes.
120 gsm paper, bleed-free.
A handy size (A5) to carry around with you.
A timeless design, conceived both as a functional object and as a piece that preserves memories.
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You can visit the website at dadsjournals.com.

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