Tukies Coconut Shop

Client:

Lusanne & Ketut

Date:

18.6.2025

Work:

Art Direction

Graphic Design

Product Photography

Project 07

From coconut to culture

Tukies is a brand specialising in handmade coconut ice cream, with five shops in Ubud and a brand identity closely linked to the product and its surroundings. Everything revolves around the coconut: from the ice cream itself to every recipe on the menu. The challenge was clear: to revamp the menu so that it matched the quality of the product and the brand’s growth.

Menu design for Tukies Coconut Shop — art direction by Indigo Estudio

We redesigned the menu from scratch, creating a cleaner, more structured and editorial-style layout that would organise the information more effectively and showcase each product. We sought to strike a balance between photography, typography and pricing, creating a more intuitive reading experience and a composition with more breathing space and visual rhythm.

Visually, the rebranding draws on its natural surroundings: shades of sand, coconut, wood and coffee, along with warm tones that evoke the atmosphere of Bali. The new typographic scheme adds character and consistency, enhancing the brand’s image without losing its approachable, artisanal essence.

Furthermore, we produce a comprehensive range of product photographs, paying close attention to lighting, texture and detail to convey freshness, authenticity and quality. The result is a menu that not only provides information, but also builds brand identity and enhances the Tukies experience both inside and outside the shop.