{"id":119,"date":"2025-01-15T01:00:00","date_gmt":"2025-01-15T00:00:00","guid":{"rendered":"https:\/\/indigoestudio.es\/case-studies\/chili-jam-packaging\/"},"modified":"2025-01-15T01:00:00","modified_gmt":"2025-01-15T00:00:00","slug":"chili-jam-packaging","status":"publish","type":"proyecto","link":"https:\/\/indigoestudio.es\/en\/case-studies\/chili-jam-packaging\/","title":{"rendered":"Chili Jam Packaging"},"content":{"rendered":"<h4 id=\"\"><strong id=\"\">Labelling and graphic design<\/strong><\/h4>\n<p id=\"\">The graphic design is based on this duality. The bold, substantial serif typeface lends an air of elegance and gravitas, whilst the illustrated chilli incorporated into the logo adds the visual nod and touch of humour that defines the brand. The dominant black on the label contrasts with the red of the product, making the natural colour of the jam stand out and complement the overall design.<\/p>\n<h5 id=\"\">The design maintains a clear and balanced structure: distinct hierarchies, plenty of breathing space and details that add to the overall look without being overwhelming (the \u201cMUY SEXY\u201d label, vegan and handmade indicators). A balance between edginess, order and personality.<\/p>\n<p>Photograph by Steven Moreno<strong id=\"\">\u00a9<\/strong><\/h5>","protected":false},"excerpt":{"rendered":"<p>Label design for Chili Jam, a spicy, artisanal jam created by Maxi\u2019s Fuego in Mallorca. The aim was to convey the product\u2019s contradictory nature: sweet at first, but with an explosive finish. A delicious deception.<\/p>","protected":false},"featured_media":120,"menu_order":0,"template":"","servicio":[15,11],"class_list":["post-119","proyecto","type-proyecto","status-publish","has-post-thumbnail","hentry","servicio-diseno-grafico","servicio-packaging"],"_links":{"self":[{"href":"https:\/\/indigoestudio.es\/en\/wp-json\/wp\/v2\/proyecto\/119","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/indigoestudio.es\/en\/wp-json\/wp\/v2\/proyecto"}],"about":[{"href":"https:\/\/indigoestudio.es\/en\/wp-json\/wp\/v2\/types\/proyecto"}],"version-history":[{"count":0,"href":"https:\/\/indigoestudio.es\/en\/wp-json\/wp\/v2\/proyecto\/119\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/indigoestudio.es\/en\/wp-json\/wp\/v2\/media\/120"}],"wp:attachment":[{"href":"https:\/\/indigoestudio.es\/en\/wp-json\/wp\/v2\/media?parent=119"}],"wp:term":[{"taxonomy":"servicio","embeddable":true,"href":"https:\/\/indigoestudio.es\/en\/wp-json\/wp\/v2\/servicio?post=119"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}