{"id":131,"date":"2020-11-15T01:00:00","date_gmt":"2020-11-15T00:00:00","guid":{"rendered":"https:\/\/indigoestudio.es\/case-studies\/branding-moviment-escolta-guiatge-mallorca\/"},"modified":"2020-11-15T01:00:00","modified_gmt":"2020-11-15T00:00:00","slug":"branding-moviment-escolta-guiatge-mallorca","status":"publish","type":"proyecto","link":"https:\/\/indigoestudio.es\/en\/case-studies\/branding-moviment-escolta-guiatge-mallorca\/","title":{"rendered":"Comprehensive branding for MEGM"},"content":{"rendered":"<p id=\"\">A visual redesign for the Moviment Escolta i Guiatge de Mallorca, focused on modernising its identity and conveying the values of Scouting: community, nature, commitment and personal development.<\/p>\n<p id=\"\">Printed materials, promotional material and digital adaptations were developed, featuring a clear, flexible aesthetic that is consistent with the organisation\u2019s educational mission.<\/p>\n<p>\u200d<\/p>","protected":false},"excerpt":{"rendered":"<p>The branding process for the Moviment Escolta i Guiatge de Mallorca (MEGM) has been a comprehensive experience that has helped to define and strengthen our organisation\u2019s visual and verbal identity. Below, we explain each step we have taken to create a brand that faithfully represents our values and mission.<\/p>","protected":false},"featured_media":132,"menu_order":0,"template":"","servicio":[16,15],"class_list":["post-131","proyecto","type-proyecto","status-publish","has-post-thumbnail","hentry","servicio-branding","servicio-diseno-grafico"],"_links":{"self":[{"href":"https:\/\/indigoestudio.es\/en\/wp-json\/wp\/v2\/proyecto\/131","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/indigoestudio.es\/en\/wp-json\/wp\/v2\/proyecto"}],"about":[{"href":"https:\/\/indigoestudio.es\/en\/wp-json\/wp\/v2\/types\/proyecto"}],"version-history":[{"count":0,"href":"https:\/\/indigoestudio.es\/en\/wp-json\/wp\/v2\/proyecto\/131\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/indigoestudio.es\/en\/wp-json\/wp\/v2\/media\/132"}],"wp:attachment":[{"href":"https:\/\/indigoestudio.es\/en\/wp-json\/wp\/v2\/media?parent=131"}],"wp:term":[{"taxonomy":"servicio","embeddable":true,"href":"https:\/\/indigoestudio.es\/en\/wp-json\/wp\/v2\/servicio?post=131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}