{"id":21,"date":"2025-09-13T00:00:00","date_gmt":"2025-09-13T00:00:00","guid":{"rendered":"https:\/\/indigoestudio.es\/case-studies\/alchemy-bartending-school\/"},"modified":"2025-09-13T00:00:00","modified_gmt":"2025-09-13T00:00:00","slug":"alchemy-bartending-school","status":"publish","type":"proyecto","link":"https:\/\/indigoestudio.es\/en\/case-studies\/alchemy-bartending-school\/","title":{"rendered":"Alchemy Bartending School"},"content":{"rendered":"<p>Alchemy has been transforming people through bartending for over a decade. But its visual identity did not live up to that ethos. The brief was clear: to build a new brand from scratch, capable of embodying everything the school stands for with the same conviction.<\/p>\n<p>The conceptual starting point was the convergence of two disciplines that share the same obsession with transformation: classical alchemy and contemporary mixology. Building on this, we developed a comprehensive brand identity system (logo, icon, typography, colour palette and applications) in which every design decision has a symbolic and functional basis.<\/p>\n<p>The result is a brand that does not illustrate what Alchemy does, but rather what it stands for. Precise, meaningful and built to last.<\/p>","protected":false},"excerpt":{"rendered":"<p>A complete rebranding for Alchemy Bartending School, a bartending school founded in 2011. We developed a visual identity based on the fusion of two worlds, featuring a bespoke logo, an icon system, a six-colour palette and various applications. A brand that does not describe what the school does, but rather what it brings about: transformation.<\/p>","protected":false},"featured_media":22,"menu_order":0,"template":"","servicio":[16,15],"class_list":["post-21","proyecto","type-proyecto","status-publish","has-post-thumbnail","hentry","servicio-branding","servicio-diseno-grafico"],"_links":{"self":[{"href":"https:\/\/indigoestudio.es\/en\/wp-json\/wp\/v2\/proyecto\/21","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/indigoestudio.es\/en\/wp-json\/wp\/v2\/proyecto"}],"about":[{"href":"https:\/\/indigoestudio.es\/en\/wp-json\/wp\/v2\/types\/proyecto"}],"version-history":[{"count":0,"href":"https:\/\/indigoestudio.es\/en\/wp-json\/wp\/v2\/proyecto\/21\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/indigoestudio.es\/en\/wp-json\/wp\/v2\/media\/22"}],"wp:attachment":[{"href":"https:\/\/indigoestudio.es\/en\/wp-json\/wp\/v2\/media?parent=21"}],"wp:term":[{"taxonomy":"servicio","embeddable":true,"href":"https:\/\/indigoestudio.es\/en\/wp-json\/wp\/v2\/servicio?post=21"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}