The visual design draws inspiration from collage, colour and the vibrancy of a lively, open-air fair. The book, as the central symbol, is shown being held by a hand offering it out \u2014 a gesture that represents both shared reading and the role of bookshops as spaces for cultural transmission. Around it, buildings in Palma, flowers, figures and shapes play on the city\u2019s imagery and on reading as a collective experience.<\/p>\n
This brand identity has been developed across a range of media and formats:<\/p>\n
\u2013 Street signage<\/strong> and outdoor signage (public information displays, stands, main stage, buses, etc.)<\/p>\n \u2013 Printed materials<\/strong>: bookmarks, leaflets and printed programmes<\/p>\n \u2013 Digital campaign<\/strong>: social media posts, Stories, Reels covers and elements for Instagram Highlights<\/p>\n \u2013 And one adaptable and flexible graphics<\/strong>, designed to ensure the message reaches all kinds of audiences, whilst maintaining a fresh, approachable and inclusive tone.<\/p>\n We would like to thank the Booksellers\u2019 Guild and the Consell de Mallorca for their trust and for continuing to make culture a common and shared space.<\/p>\n Photograph by Steven Moreno.<\/p>","protected":false},"excerpt":{"rendered":" This year we have had the pleasure of designing the visual identity for the Palma Book Fair \u2013 43rd Edition, a much-loved event that transforms the Plaza de Espa\u00f1a into a meeting place for readers, authors, publishers and bookshops.<\/p>","protected":false},"featured_media":68,"menu_order":0,"template":"","servicio":[25,15,23],"class_list":["post-67","proyecto","type-proyecto","status-publish","has-post-thumbnail","hentry","servicio-direccion-artistica","servicio-diseno-grafico","servicio-maquetacion"],"_links":{"self":[{"href":"https:\/\/indigoestudio.es\/en\/wp-json\/wp\/v2\/proyecto\/67","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/indigoestudio.es\/en\/wp-json\/wp\/v2\/proyecto"}],"about":[{"href":"https:\/\/indigoestudio.es\/en\/wp-json\/wp\/v2\/types\/proyecto"}],"version-history":[{"count":0,"href":"https:\/\/indigoestudio.es\/en\/wp-json\/wp\/v2\/proyecto\/67\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/indigoestudio.es\/en\/wp-json\/wp\/v2\/media\/68"}],"wp:attachment":[{"href":"https:\/\/indigoestudio.es\/en\/wp-json\/wp\/v2\/media?parent=67"}],"wp:term":[{"taxonomy":"servicio","embeddable":true,"href":"https:\/\/indigoestudio.es\/en\/wp-json\/wp\/v2\/servicio?post=67"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}