{"id":91,"date":"2025-04-15T02:00:00","date_gmt":"2025-04-15T00:00:00","guid":{"rendered":"https:\/\/indigoestudio.es\/case-studies\/maxis-fire-brand\/"},"modified":"2025-04-15T02:00:00","modified_gmt":"2025-04-15T00:00:00","slug":"maxis-fire-brand","status":"publish","type":"proyecto","link":"https:\/\/indigoestudio.es\/en\/case-studies\/maxis-fire-brand\/","title":{"rendered":"Maxi\u2019s Fire Brand"},"content":{"rendered":"<h5 id=\"\"><strong id=\"\">Graphic design, packaging and visual identity for a sauce brand with plenty of character.<\/strong><\/h5>\n<p id=\"\"><strong id=\"\">Maxi\u2019s<\/strong> It is the result of forging an identity from the flames. A graphic design project in which everything \u2014 typography, colour, composition and tone \u2014 had to convey the direct, street-smart and charming character of Max himself, the driving force behind the brand.<\/p>\n<p id=\"\">The challenge was to create a visual world that broke with the usual conventions of the gourmet world. No bland minimalism: here, the choice was to go for <strong id=\"\">vibrant colours, vintage-style illustrations, bold typographical effects and a playful tone of voice<\/strong> which connects directly with the consumer.<\/p>\n<h5 id=\"\"><strong id=\"\">Packaging &amp; Sub-brands<\/strong><\/h5>\n<p id=\"\">We have created three sub-brands under the Maxi\u2019s umbrella, with <strong id=\"\">bespoke illustrated labels, bespoke colour palettes and a clear visual hierarchy<\/strong>, which makes it possible to distinguish between them without losing their unity.<strong id=\"\">\u200d<\/strong><\/p>\n<p id=\"\">\u200d<\/p>\n<p id=\"\"><strong id=\"\">\ud83d\udd25 Habanera<\/strong>\u200d<\/p>\n<p id=\"\">A striking design, featuring rich reds and dynamic compositions. The most extreme and high-energy.<strong id=\"\">\u200d<\/strong><\/p>\n<p id=\"\"><strong id=\"\">Key points:<\/strong> the use of high-contrast typography and splotches that look like sauce splashes.<strong id=\"\">\u200d<\/strong><\/p>\n<p id=\"\">\u200d<strong id=\"\">\ud83d\udc06 Panther<\/strong>\u200d<\/p>\n<p id=\"\">Visually more elegant, with a vibrant green colour scheme and an illustrated style inspired by the animal kingdom.<strong id=\"\">\u200d<\/strong><\/p>\n<p id=\"\"><strong id=\"\">Key points:<\/strong> Engraving-style illustrations, set against bold sans-serif typefaces.<\/p>\n<p id=\"\">\u200d<strong id=\"\">\u200d<\/strong><\/p>\n<p id=\"\"><strong id=\"\">\ud83c\udf45 Chilli Jam<\/strong>\u200d<\/p>\n<p id=\"\">A cleaner, more sophisticated design, in coral with gold detailing on some finishes.<\/p>\n<p id=\"\">\u200d<strong id=\"\">Key points:<\/strong> Refined serif type, subtle illustration, and the use of negative space to convey a sense of lightness.<\/p>\n<p id=\"\">\u200d<\/p>\n<h5 id=\"\">Result:<\/h5>\n<p id=\"\">A cohesive visual identity with a strong personality, adaptable to physical products, social media and the web. A visual system that literally stands out on the shelf and makes it clear that this brand is not here to go unnoticed.<\/p>","protected":false},"excerpt":{"rendered":"<p>Redise\u00f1o de la marca Maxi&#8217;s, una salsa de chile que te dejar\u00e1 con la boca abierta (y echando fuego). Se ha dise\u00f1ado tambi\u00e9n todo el packaging de la salsa, que se adaptar\u00e1 tambi\u00e9n a las futuras marcas que se integren. Fotograf\u00eda de producto por Steven Moreno.<\/p>","protected":false},"featured_media":92,"menu_order":0,"template":"","servicio":[16,31,20,17],"class_list":["post-91","proyecto","type-proyecto","status-publish","has-post-thumbnail","hentry","servicio-branding","servicio-comunicacion-visual","servicio-direccion-creativa","servicio-diseno-web"],"_links":{"self":[{"href":"https:\/\/indigoestudio.es\/en\/wp-json\/wp\/v2\/proyecto\/91","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/indigoestudio.es\/en\/wp-json\/wp\/v2\/proyecto"}],"about":[{"href":"https:\/\/indigoestudio.es\/en\/wp-json\/wp\/v2\/types\/proyecto"}],"version-history":[{"count":0,"href":"https:\/\/indigoestudio.es\/en\/wp-json\/wp\/v2\/proyecto\/91\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/indigoestudio.es\/en\/wp-json\/wp\/v2\/media\/92"}],"wp:attachment":[{"href":"https:\/\/indigoestudio.es\/en\/wp-json\/wp\/v2\/media?parent=91"}],"wp:term":[{"taxonomy":"servicio","embeddable":true,"href":"https:\/\/indigoestudio.es\/en\/wp-json\/wp\/v2\/servicio?post=91"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}