Alchemy Bartending School

Client:

Costas Nicolaides

Date:

13.9.2025

Work:

Branding

Graphic Design

Project 06

Never Give Up

A complete rebranding for Alchemy Bartending School, a bartending school founded in 2011. We developed a visual identity based on the fusion of two worlds, featuring a bespoke logo, an icon system, a six-colour palette and various applications. A brand that does not describe what the school does, but rather what it brings about: transformation.

Alchemy has been transforming people through bartending for over a decade. But its visual identity did not live up to that ethos. The brief was clear: to build a new brand from scratch, capable of embodying everything the school stands for with the same conviction.

The conceptual starting point was the convergence of two disciplines that share the same obsession with transformation: classical alchemy and contemporary mixology. Building on this, we developed a comprehensive brand identity system (logo, icon, typography, colour palette and applications) in which every design decision has a symbolic and functional basis.

The result is a brand that does not illustrate what Alchemy does, but rather what it stands for. Precise, meaningful and built to last.