Tukies Coconut Shop
Artistic Direction
Graphic Design
Product Photography
Tukies is a brand specialized in handmade coconut ice cream, with five stores in Ubud and an identity closely linked to the product and the environment. Everything revolves around coconut: from ice cream to every recipe that appears on the menu. The challenge was clear: to renew the menu to match the quality of the product and the growth of the brand.
We redesigned the letter from scratch, working on a cleaner, more structured and editorial layout that would better organize the information and give prominence to each product. We seek balance between photography, typography and price, generating a more intuitive reading and a composition with more air and visual rhythm.
On a visual level, the renovation is part of its natural universe: shades of sand, coconut, wood, coffee and warm shades that connect with the environment of Bali. The new typographic combination provides character and coherence, elevating brand perception without losing its close and artisanal essence.
In addition, we take the complete photograph of the products, taking care of light, texture and detail to convey freshness, honesty and quality. The result is a letter that not only informs, but builds identity and reinforces the Tukies experience inside and outside the store.
