Chili Jam Packaging
Cliente
Maxi's Fuego
Fecha
1.15.2025
Trabajo
Graphic Design
Packaging
Label design for Chili Jam, an artisanal spicy jam created by Maxi's Fuego in Mallorca. The objective was to convey the contradictory nature of the product: sweet at the beginning, but with an explosive finish. A delightful deception.
Label and graphic direction
The graphic direction starts from that duality. The serif typography with weight and presence provides elegance and seriousness, while the illustrated chili integrated into the logo adds the visual wink and the touch of humor that defines the brand. The dominant black on the label contrasts with the red of the product, making the natural color of the jam highlight and complement the whole.
The design maintains a clear and balanced structure: marked hierarchies, well-breathed space and details that provide unsaturated (“VERY SEXY” seal, vegan and handmade signs). A balance between spiciness, order and personality.
Photograph by Steven Moreno©
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