Fira del Llibre de Palma 2025
Graphic Design
Layout
Artistic Direction
This year we had the pleasure of giving shape to the visual identity of the Palma Book Fair — 43rd Edition, a much loved event that transforms Plaza de España into a meeting point for readers, authors, publishers and bookstores.
The graphic proposal is inspired by the collage, color and vitality that surrounds a lively and open fair. The book, as a central symbol, is held by an offering hand — a gesture that represents both shared reading and the role of bookstores as spaces for cultural transmission. Around it, buildings in Palma, flowers, figures and shapes play with the imaginary of the city and with reading as a collective experience.
This identity has been developed in multiple supports and formats:
— Urban signage and outdoor signage (OPIs, booths, main stage, buses...)
— Printed materials: book points, flyers and physical programs
— Digital campaign: posts for social networks, stories, covers for reels and elements for Instagram highlights
— And one adaptable and flexible graphics, designed so that the message reaches all types of audiences, maintaining a fresh, close and inclusive tone.
Thanks to the Booksellers Guild and the Consell de Mallorca for their trust and for continuing to make culture a common and shared space.
Photograph by Steven Moreno.
