Très Lumineux
Branding
Creative Direction
Located in the heart of Paris, Très Lumineux is an interior design studio that radiates elegance and sophistication in every project it undertakes. The motto, “Embrancher où nous sommes” (Connect where we are), encapsulates their philosophy of creating spaces that not only reflect the personality and style of our clients, but also integrate harmoniously with their environment.
A logo that illuminates
With the visual identity of Très Lumineux, we wanted to come up with a logo that personifies the delicacy and class of the brand. El
logo presents a stylized window with rays of sun that filter through it, symbolizing the light and clarity that we bring to
every space. The concept behind the logo is profound and significant. The window represents openness, transparency and connection
between the inside and the outside. The rays of sunlight that cross the window symbolize lighting and rebirth, ideas
fundamental in interior design that they seek to promote. This emblem not only refers to the name, which in French means
“very bright”, but it also reflects the mission to illuminate and embellish each project.
Elegance in every letter
A combination of two perfectly complementary typefaces has been carefully selected to represent our brand. The first typeface, with its clean and sophisticated lines, evokes a sense of modernity and class. The second, with a softer and more traditional touch, adds an element of warmth and accessibility. This duality in typography reflects our ability to merge the contemporary with the classic, creating a harmonious balance in all our designs.
